LOS ANGELES — Industry vet Kristofer Weston has joined membership social media platform IsMyGuy.com as its Executive Director.
Weston began his 30-year career in adult as a performer. He formed his own boutique distribution company and transitioned to directing for Falcon Studios and the COLT Studio Group; he served as the latter’s Marketing Director for over 12 years.
The male-focused vertical launches two years after IsMyGirl.com. The new site was designed as “more than just a fan platform,” explained a rep. “IsMyGuy is intended as the ultimate premium destination for male models, influencers and photographers looking to monetize their exclusive content and interact with fans.”
Weston is “a natural fit” for the brand, the rep said.
“He is well-versed in seamlessly working with both models and producers. We believe that leaving a model isolated and alone to promote themselves is disrespectful. We are here to here to partner with our models on IsMyGuy to help them grow their following and personal brands.”
Weston emphasized the platform’s marketing support, vigorous social media promotion and ten revenue streams, funneled through one user dashboard, including premium video, private video messages, pay-per-minute mobile live-viewing and one-on-one “fan cams.”
“That’s just what IsMyGuy does — it allows for more engagement for both the model and the fans so you can really get to know the personality behind your favorite model,” Weston added.
“Our goal is to foster and grow a tightly knit and diverse community of models from around the world,” he said. “That’s what I really want both as a fan and a model.”