LOS ANGELES — Next Door Studios (NDS) has detailed several content initiatives designed to assist performers currently under lockdown because of “stay-at-home” orders and to offer increased value to subscribers.
NDS has revived its Next Door Homemade imprint featuring performer-produced content, starting with last week’s release of a solo clip featuring exclusive performer Dakota Payne; a new duo scene went live yesterday costarring Lance Ford and Michael Boston.
“Next Door Homemade is a series that puts the camera in the hands of performers to film either solo or hardcore updates if they are self-isolating with a partner,” a studio rep explained. “NDS believes it is their social responsibility to support models and community members during this time of need and is committed to developing further solutions and implementing new initiatives.”
The studio had a backlog of studio-shot clips prepared for release prior to the shutdown, NDS Director Walden Woods noted.
“We made the decision to slow down the release schedule to continue offering new studio-shot scenes over an extended period,” said Woods. “To supplement updates, we are working directly with performers to produce self-shot amateur videos that will be released under the Next Door Homemade umbrella.”
In addition, NDS has also partnered with industry-leading brands to offer curated selections of content to their members, and has created compilation videos inspired by member requests.
“These compilations will act as highlight reels for specific models or themes and will include links to the full scenes captured in the video so members can easily refer to them,” said Woods.
With these moves, NDS will increase its update frequency to six uploads per week.
“It’s extremely important to us during this time that we offer as much innovative content as possible to our members. It’s been really exciting to work on these new content initiatives with our creative team, performers and other industry partners to adapt to the new reality,” Woods continued. “Taking care of their members and exclusive models by maintaining visibility and community engagement is of the utmost priority for NDS. Connecting virtually is now more important than ever.”